The Problem

I started working for CreditExpert helping to finish the redesign work. An agency provided part of the wireframes and helped to create the UI kit and high-resolution mock-ups and prototypes. We also had to create and update wireframes.

After the redesign, we started a product improvement project collecting knowledge and enhancing UX, IA and functionalities.

The Challenge

There were many exiting challenges since day one at Experian. They have a huge numbe of users and I helped to redesign CreditExpert, designed CreditMatcher(a comparison site), I worked with innovative functionalities as “pre-approval” and “chances to be accepted” for credit cards and mortgages. I worked with B2B and B2C with banks and financial institutions.

Discovery

Experian has great UX and marketing tools available to investigate and observe users. We the UX team practiced user centre design (UCD) and we would research and test everything before implementing. We also had budget to hire research labs, and recruit test users for qualitative and quantitative studies busting the quality of the research. The call centre is very helpful logging and reporting issues and complains from the users.

We had access to all sort of data and user behaviour analysis tools and support from data analysts if required. We researched many user requests and complains discovering functionalities and improving user experience.

I also worked with the Dev team in agile to deliver UX/UI work.

Design

I created wireframes, low-res and high-res prototypes, UI and visual assets to demonstrate and test the new functionalities or designs.

I designed UX, UI and other visual design assets for Experian UK, CreditExpert, CreditMatcher, B2B & B2C partners and identity theft products.

I also helped the innovation team to design and test new products exploring minimum viable products (MVP).

I designed html email campaigns, online banners, and splash pages.

Delivery

I was constantly delivering assets in different formats to different people and teams, I created UX, UI, visual, and UxD assets for my UX team, product specific teams, and marketing.

The teams were well organised with the processes set and I would adapt and delivery accordingly.

I also helped the innovation team to design and test new products MVT.

Results

During my time at Experian the company constantly grew. We had great results on all products. We improved the quality of the credit report and the user satisfaction rates increased in all products, we improved the product and the user experience.

The Problem

We had to upgrade the design and review the UI for credit cards, loans, and mortgages.

The mortgages comparison tool now had the “chances to be approved” an unique functionality and we had to design the mortgage application process containing a large form with many questions.

The Challenge

It was a great experience to work with comparison sites especially with finance products. There are many regulations and guidelines to follow. The UI must be clear and yet convey lots of information. The original UI was desktop only and need mobile views.

Discovery

I researched competitors and design patterns to suggest design alterations to fit the new features complying with legal requirements. We tested the new designs internally and with users and after performed A/B tests of the designs to compare results.

I participated and conducted research and user interviews and tests for mortgages.

Design

I created wireframes, low-res and high-res prototypes, UI and visual assets to demonstrate and test the redesign new functionalities.

It was great to design using animated JavaScript charts and easy loading.

I also designed the forms and assets for testing the mortgage flows.

Delivery

I was constantly delivering assets in different formats to different people and teams, I created UX, UI, visual, and UxD assets for my UX team, product specific teams, and marketing.

The teams were well organised with the processes set and I would adapt and delivery accordingly.

Results

CreditMatcher performed very well, increased in revenue, and got faster after the redesign.

The user experience was enhanced and modernised with the responsive design and new features.

The Challenge

It was an internal exploratory initiative, we had limited time and no budget for UX.

Discovery

It was a brand-new product and I worked heavily with project owner and managers to convey all the ideas and test results they had. They were very clear and knew exactly what they wanted, making it easy to create initial designs. Additionally, I studied some design patterns and social media applications.

Design

I created wireframes, low-res and high-res prototypes, UI and visual assets for the MVT.

We had several design iterations and reviews to refine the product.