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Leonardo Leite

Product Designer

UX UxD UI & Visual Design


Design skills & approach

I am interested in all forms of human interactions with digital information and I mostly work designing, testing and helping the development of new products and functionalities.

I keep my skill set balanced working in many areas, and I am always adapting to the latest tools and technologies. I have worked with Interaction Design, UX, UI, Visual Design and front end development.

My approach to user experience is user centre design based in data evidence to find and solve the problems and needs of our users combined with business goals and strategy.

I love to create Apps, POCs, MVTs, Prototypes, Wireframes, and test them with users remotely or in person.

More About Leo

Latest works

BYZGEN logo image


Product Designer UX UI

I helped to build a state of art blockchain platform and created Prototypes, POC’s, and MVT’s to explore possible uses of the platform for customers in diverse industries that require high level of data security

I had the opportunity to work with big companies in the private and public sectors like RFS, Ministry of Defence, BAE Systems, Atos, and others.

Deliverables and Technologies: User Research, Personas creation, User flows, UI design, Visual design, Wireframes and Prototypes in Axure, HTML, CSS, JS, Angular, bootstrap, git, Jira, slack, and others.

Logo Ascential PLC


Interaction Designer

Contributed with Ux & Interaction design for great products like Planetretail-RNG, Groundsure, Retailweek, and salesforce payment journeys and features.

At Ascential I participated in user research for new product development and rebranding. Improved user flows and UI elements Dealt with complex data visualization, dynamic reports, CMS optimization and I managed external work with agencies.

Deliverables and Technologies: Product Research, User Research, Personas, Journey Maps, Workshops, UX, UI, IA, & Visual Design, Wireframes, Prototypes, User Testing, Data analysis, Axure, Lean agile, HTML, CSS, Jira, slack, Salesforce, Zurb Fundation and others.

Experian Logo


UX UI Designer

Contributed with UX and UI design for and also I led the redesign of a comparison site for credit cards, loans, and mortgages

I also worked with the innovation and new product development teams exploring new concepts and improving existing applications with new features.

Deliverables and Technologies: Personas, journey maps, UX, UI, & Visual design, Wireframes, Prototypes, User testing, A/b Tests, Data analysis, Session recorder, Axure, Angular, Agile, HTML, CSS, Javascript, Jira, slack, and others.

Created by leo 2019