Leonardo Leite

Product Designer

UX UxD UI & Visual Design

Latest works

BYZGEN logo image

Product Designer UX UI

I helped to build a state of art blockchain platform and created Prototypes, POC’s, and MVT’s to explore possible uses of the platform for customers in diverse industries that require high level of data security

I had the opportunity to work with big companies in the private and public sectors like BAE Systems, Babcock, Ministry of Defence, Covata, Atos, and others.

Deliverables and Technologies: User Research, Personas creation, User flows, UI design, Visual design, Wireframes and Prototypes in Axure, HTML, CSS, JS, Angular, bootstrap, git, Jira, slack, and others.

Logo Ascential PLC

Interaction Designer

Contributed with Ux & Interaction design for great products like Planetretail-RNG, Groundsure, Retailweek, and salesforce payment journeys and features.

At Ascential I participated in user research for new product development and rebranding. Improved user flows and UI elements Dealt with complex data visualization, dynamic reports, CMS optimization and I managed external work with agencies.

Deliverables and Technologies: Product Research, User Research, Personas, Journey Maps, Workshops, UX, UI, IA, & Visual Design, Wireframes, Prototypes, User Testing, Data analysis, Axure, Lean agile, HTML, CSS, Jira, slack, Salesforce, Zurb Fundation and others.

Experian Logo

UX UI Designer

Contributed with UX and UI design for CreditExpert.com and Experian.com also I led the redesign of CreditMatcher.com a comparison site for credit cards, loans, and mortgages

I also worked with the innovation and new product development teams exploring new concepts and improving existing applications with new features.

Deliverables and Technologies: Personas, journey maps, UX, UI, & Visual design, Wireframes, Prototypes, User testing, A/b Tests, Data analysis, Session recorder, Axure, Angular, Agile, HTML, CSS, Javascript, Jira, slack, and others.


Design skills & approach

I am interested in all forms of human interactions with digital information and I mostly work designing, testing and helping the development of new products and functionalities.

I keep my skill set balanced working in many areas, and I am always adapting to the latest tools and technologies. I have worked with Interaction Design, UX, UI, Visual Design and front end development.

My approach to user experience is user centre design based in data evidence to find and solve the problems and needs of our users combined with business goals and strategy.

I love to create POCs, MVTs, Prototypes, Wireframes, and test them with users remotely or in person.

Get in touch

How we do it

My approach on the idealization, creation, testing, measuring, and implementation fases are:

Research & inquiry based in evidence
User Testing focused and measurable
Design with and for the user focused in business and user needs and desires
Delivery with the business technology and processes